STYLUS

STYLUS

Stylus Consult is a professional service firm composed of dynamic and skilled individuals who assist business owners in achieving growth and solving business challenges. They focus on advertising, marketing management, and communication through strategic planning and expert insight.

Client

Kemi Vaughan

Year

2023

Category

Brand Identity Design

Discover (Research)

Discover (Research)

Understanding the business:

Research clarified Stylus’s market position and customer expectations. By conducting stakeholder interviews, competitive analysis, and surveys, we uncovered a brand perception gap. Stylus was seen as capable but lacked a visual and verbal identity that matched its strategic expertise. This evidence-based insight guided every design and branding decision that involved the brand tone, color scheme, typography, and other design elements.

Understanding the business:

Research clarified Stylus’s market position and customer expectations. By conducting stakeholder interviews, competitive analysis, and surveys, we uncovered a brand perception gap. Stylus was seen as capable but lacked a visual and verbal identity that matched its strategic expertise. This evidence-based insight guided every design and branding decision that involved the brand tone, color scheme, typography, and other design elements.

Discover (Research)

Understanding the business:

Research clarified Stylus’s market position and customer expectations. By conducting stakeholder interviews, competitive analysis, and surveys, we uncovered a brand perception gap. Stylus was seen as capable but lacked a visual and verbal identity that matched its strategic expertise. This evidence-based insight guided every design and branding decision that involved the brand tone, color scheme, typography, and other design elements.

Define

Define

Defining the problem:

A clear brand challenge aligned the team around a shared goal. We framed the challenge as a need for a cohesive identity that reflects Stylus’s professionalism and strategic value. This definition helped prioritize design goals: visual consistency, clear messaging, and elevated market positioning.

Defining the problem:

A clear brand challenge aligned the team around a shared goal. We framed the challenge as a need for a cohesive identity that reflects Stylus’s professionalism and strategic value. This definition helped prioritize design goals: visual consistency, clear messaging, and elevated market positioning.

Define

Defining the problem:

A clear brand challenge aligned the team around a shared goal. We framed the challenge as a need for a cohesive identity that reflects Stylus’s professionalism and strategic value. This definition helped prioritize design goals: visual consistency, clear messaging, and elevated market positioning.

Design & Concept Development

Design & Concept Development

Designing with purpose:

Strategy informed every brand element. The team developed a brand essence—“Strategic Growth Partner”—and used it to guide logo design, typography, and color choices. A minimal, modern aesthetic reinforced trust and clarity, while messaging pillars emphasized problem-solving and growth.

Designing with purpose:

Strategy informed every brand element. The team developed a brand essence—“Strategic Growth Partner”—and used it to guide logo design, typography, and color choices. A minimal, modern aesthetic reinforced trust and clarity, while messaging pillars emphasized problem-solving and growth.

Design & Concept Development

Designing with purpose:

Strategy informed every brand element. The team developed a brand essence—“Strategic Growth Partner”—and used it to guide logo design, typography, and color choices. A minimal, modern aesthetic reinforced trust and clarity, while messaging pillars emphasized problem-solving and growth.

Delivery & Implementation

Delivery & Implementation

Delivering impact:

Execution translated strategy into results. A responsive website, complete brand guidelines, and a content refresh brought the identity to life. Stylus now communicates its value more clearly and consistently across channels, building credibility with clients and partners.

Delivering impact:

Execution translated strategy into results. A responsive website, complete brand guidelines, and a content refresh brought the identity to life. Stylus now communicates its value more clearly and consistently across channels, building credibility with clients and partners.

Delivery & Implementation

Delivering impact:

Execution translated strategy into results. A responsive website, complete brand guidelines, and a content refresh brought the identity to life. Stylus now communicates its value more clearly and consistently across channels, building credibility with clients and partners.

Beauregard

Beauregard

Beauregard

Beauregard